My Resume
Professional
summary
Starting my career in HR for NBCUniversal Ad Sales gave me a great overview of the business and how the various organizations across the company function together. The experience set the groundwork for what would become my now 7+ year career in Advertising & Partnerships.
I soon discovered my passion for creative marketing, which requires the balance between creative and strategic thinking that I crave. In my position on the Creative Strategy team, I led custom programs that ran within NBCUniversal digital and social enterprises, while also contributing ideation for cross-portfolio client proposals and productions.
As a Director of Integrated Marketing at the Paramount Brand Studio, I work primarily as an Activation lead – working cross-functionally to bring huge, multi-platform programs to life. I’ve managed programs that include in-show integrations, on-the-ground activations, and platform-intentional branded content, always making sure there’s a strategic through-line that serves both the client and our own IP.
Work
experience
Paramount Global | Paramount Brand Studio
Director, Integrated Marketing, Activation
Feb 2026 - Present
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Manage and mentor 3 direct reports and junior team members, fostering a positive, collaborative, and high-performing work environment while overseeing project execution.
Senior Manager
Dec 2024 - Feb 2026
Manager, Integrated Marketing, Activation
July 2021 - Dec 2024
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Develop comprehensive marketing strategies for brand partners that align with Paramount business objectives - incorporating linear, digital, and experiential channels.
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Foster strong partnerships with sales, channel stakeholders, creative, and legal teams to drive integrated marketing initiatives and achieve unified brand messaging.
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Stay current with industry trends and emerging technologies, implementing innovative marketing tactics to drive engagement and enhance brand visibility within the Paramount ecosystem - notably within tentpole music events.
NBCUniversal | Ad Sales
Manager, Creative Strategy | Creative Partnerships
March 2021 - July 2021
Coordinator, Creative Strategy | Creative Partnerships
Oct 2017 - March 2021
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Develop, write, pitch, and execute programs for advertisers that harness the power of the entire NBCUniversal portfolio, spanning across properties including Peacock, Prime, Late Night, Sports, News, and Cable Entertainment.
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Partner with internal sales, marketing, production, and legal teams to manage campaigns that leverage one cohesive creative strategy for clients across multiple networks and platforms.
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Ideate proactive solutions for key accounts and initiatives across the portfolio.
Human Resources Assistant
Feb 2017 - Oct 2017
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Built out and implemented training and informational programs for the Ad Sales organization including Executive Roundtables, Early Career Development, and Quarterly Orientations.
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Wrote and formatted content for presentation materials, organizational charts, company-wide surveys, and high level employee communication.
Internships
Special Events Intern
Conventures, Inc.
Sep 2016 - Nov 2016
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Supported leads on the execution of various types of events, ranging from corporate functions to a city-wide road race.
Production Intern | Syndication Studios
NBCUniversal
Jan 2016 - June 2016
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Approached each day with openness and flexibility as I communicated with writers, directors, producers and show guests to ensure a smooth production each week. The show was Jerry Springer. (Many stories available upon request.)
Digital Production Intern | Antiques Roadshow
WGBH
May 2015 - Aug 2015
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Collaborated with show producers and web developers to revamp the Antiques Roadshow official website with digital-only video and editorial content.
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Career Highlights
GRAMMY AWARDS – ‘24
Executed bespoke integrated activation for Mastercard, featuring SZA
MTV VMAS – ‘21, ‘22, ‘23, ‘24
Served as activation account manager for cross-platform Doritos’ programs
PEACOCK LAUNCH
Ideated ad products for the streaming service’s 2020 launch
SUPER BOWL LII
Executed multiple integrated brand spots
Skills
Creative Writing
Strategic Thinking
Interpersonal Communication
Microsoft Office Suite
Adobe Creative Suite
Associations
Upright Citizen's Brigade
New York, NY | 2017-2019
NBCU Peacock Committee
New York, NY | 2017-2019
Student Union Board of Governors
UConn | 2015-2016
Communication Society
UConn | 2014-2016
Alpha Phi International Sorority
UConn | 2013-2016
Interests
Comedy and Sketch Writing
Consuming Any & All Content
Dining Through Cities
Working on My Fitness
Pop Culture & Meme Tagging
Trying Out New Recipes
(Cooking and Baking)
True Crime Series & Podcasts
Education
University of Connecticut
BACHELOR OF ARTS
Communication & Journalism
2012 - 2016
Served as the comedy chairperson on the Student Union Board of Governors during the 2015/2016 school year. As an active member of the Communication Society, built out and designed the 2016 UConn Communication Department newsletter. Was an active member of Alpha Phi International Sorority from 2013-2016.